Oriac Gimeno
Portrait of Oriac Gimeno Lozano, in a dark blazer and a light blue shirt

Oriac Gimeno Lozano - Barcelona

AI × Commercial Strategy × Organizational Governance × Human Judgment

Business Performance & Growth executive. Twenty years of P&L and General Management, nearly three of certified data analytics. One person instead of three.

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Four axes

  1. 01 / AI

    AI is reshaping how commercial decisions get made. The question that matters is not which model to buy, but where AI should enter the decision and where it should not. I work on that boundary: adopting AI where it measurably improves the call, keeping it out where it adds noise, and governing what it changes. I write about this weekly in #TheExecutionGap and build working tools to test it in practice.

  2. 02 / Commercial Strategy

    Twenty years running international B2B operations across Europe, the Americas, Maghreb, and the Middle East. Market entries built from zero in Mexico, Peru, and Cameroon; a central agreement with Walmart USA secured through a two-year bottom-up strategy; B2B portfolios up to 8M euros. Strategy, in practice: not the slide, the P&L that follows it.

  3. 03 / Organizational Governance

    Decisions only hold when someone is accountable for them. Nine years as Managing Director with full P&L accountability and Board reporting, growing a healthcare organization from 8 to 30 people at 20%+ revenue growth year on year. Legal accountability too: Authorized EU Representative before Spanish health authorities for a South Korean MedTech manufacturer, and direct liaison with Catalonia's health department through the COVID period for a 30,000-patient base.

  4. 04 / Human Judgment

    Data informs. Judgment decides. After twenty years of commercial decisions, I spent nearly three years earning certified fluency in data analytics, BI, and data engineering (UPC, Microsoft), so the person reading the numbers, the person deciding, and the person executing can be the same one. That is the gap most organizations never close, and the reason this site exists.

Experience

  1. 2021 - Present

    Business Development Consultant & Strategic Advisor

    Oriac Gimeno Consulting (Barcelona)

    Commercial strategy and business development across healthcare, real estate and nautical, alongside nearly three years of certified training in data analytics, BI and data engineering (UPC, Microsoft).

  2. 2012 - 2021

    Managing Director

    Institut Dr. Gimeno – Clínica Corachán (Barcelona)

    Full P&L and Board reporting. Grew the center from 8 to 30 professionals at 20%+ YoY revenue growth, serving a 30,000+ patient base. Led the full digital transformation and built the Power BI reporting. EC-REP for IBS Implant (South Korean MedTech): first official importer in Spain with AEMPS authorization.

  3. 2011

    Export Area Manager & KAM, Americas & UK

    CNA Group (Torelló)

    €8M portfolio (9% of group revenue), +20% sales in one year. Rebuilt the Mexican market after subsidiary closure through an SPV, recovering €400K of €500K in stranded stock; opened Peru from zero.

  4. 2009 - 2010

    Export Area Manager & KAM, Americas, Maghreb & Middle East

    Grupo Rayen (Gavà)

    +15% annual sales on 20% of group turnover. Landed a central agreement with Walmart USA through a two-year bottom-up strategy (Puerto Rico to Arkansas HQ); managed 25+ key accounts across three regions.

  5. 2007 - 2009

    Export Manager & International Marketing Director

    FNP Group (Cardedeu)

    International business development across 25 countries. Won Biltema across the Nordic market on TÜV/CE/RoHS compliance, displacing lower-cost competitors; opened the group’s first presence in Cameroon and led market entry in France.

Full CV

Contact

Open to Commercial Excellence, Business Performance and General Management roles, and to selected consulting engagements. The fastest way to reach me is email or LinkedIn.

Email
[email protected]
LinkedIn
linkedin.com/in/oriacgimeno
GitHub
oriac-gimeno.github.io
Framer
oriac-gimeno.framer.website